All too often, drivers receive instructions from the transport office that they believe, rightly or wrong, won’t suit traffic conditions, delivery windows, or congestion at the point of delivery. With a route planned via dynamic route optimization software, the sequence of deliveries automatically makes the best use of the driver’s time. Drivers don’t have to worry that the route they’re following is the best. Better delivery route planning means happier drivers. Here are 6 reasons why: 1. Adopting automated route optimization software can actually be used as a recruitment and retention tool too, increasing driver satisfaction and making it more likely young talent will get behind the wheel of an 18-wheeler. Yet most truck drivers say they value quality of life over pay increases, and complain that long hours on the road away from family and friends make the job unattractive. But can the same be said for truck drivers? Attracting and retaining younger drivers to replace retiring baby boomers is more critical than ever. Everyone from the executive suite to the fleet manager can appreciate the benefits of advanced route optimization software – lower transportation costs, more predictable delivery windows and better utilization of assets, to name a few.

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